Designing CoverTurn from a blank page.
How I designed and shipped an AI-first web agency end-to-end. Brand system, product site, customer-facing chatbot, and an autonomous voice sales agent. All in production.
Build a web agency that competes with established studios. Solo. With AI as the multiplier.
Thesis: a single designer with the right AI workflow can do the work of a four-person agency and serve small service businesses the existing agency model prices out.
The brief I gave myself was end-to-end. A brand built to stand on its own visual register. A product site that converts. A chatbot for after-hours lead capture. An autonomous voice agent for outbound. Everything live, the workflow replicable.
The first version of CoverTurn was built end-to-end on Lovable in 2024. The current version, with the Webverse brand and the AI agents, was rebuilt and rebranded over the last four weeks via Claude Code and Cursor.
Studied 30+ agency sites. Found a gap nobody was filling.
Audited established London agencies (Ueno, Ragged Edge, Output) and the long tail of AI-native upstarts. The opening was clear: agency-grade craft, AI-native systems built in by default, and pricing that worked for SMBs. Combining all three was the design opportunity.
That positioned CoverTurn. Premium feel, opinionated brand, conversion-led. AI chatbot as a standard feature, not an upsell.
"A plumber's site should feel as considered as a Series-B SaaS company's, and capture leads while the plumber's on a job."
Four parallel tracks, one designer-engineer.
Brand · The Webverse
An original visual universe drawing on comic-book printing (halftone dots, CMYK misregistration, spider-web motifs) crossed with editorial typography. Big Shoulders Display for headlines, Inter for body, Space Grotesk for UI. Electric orange and ink black, with a single supporting teal.
Product · The marketing site
Four jobs: explain the offer in five seconds, prove craft through the demo gallery, convert via the intake form, surface the AI receptionist as the differentiator. F-pattern hero. Niche-specific demos near the top to front-load social proof.
AI chatbot · The 24/7 receptionist
An AI receptionist for service businesses. Captures leads after hours, qualifies lightly, hands off by email. Built to WCAG 2.2 AA and Nielsen's heuristics. Runs at the edge in under 600 milliseconds.
AI voice agent · Outbound sales
Runs outbound calls and books demos. Four-yes Socratic flow: two discovery questions, a qualifying yes, then the offer. Permission-based opener. 500–750ms end-to-end response, inside the human-pacing band. Nineteen script versions before settling on the current shape.
A live agency, two AI agents, and a niche-spanning demo gallery.
Live at coverturn.com. Product site, brand system, chatbot, and voice agent all in production. A sample of the niche demos shipped: premium aesthetics, lash extensions, barbering, and criminal-defence law. Each with a distinct visual language.
A live agency, real client work, AI in production.
Beyond the metrics, the outcome that matters most is the workflow. CoverTurn proves a single designer with a modern AI stack can credibly do the work of a small agency, ship in days instead of months, and produce work that stands up to comparison with established studios. That workflow is what I want to bring into a product team.
What two years of solo shipping taught me.
Brand discipline sets the rails. With a clear system every page argues itself. Without one, every page is a fresh argument.
AI agents are product surfaces, not features. Conversation flow, persona, latency, and error handling are design problems, not engineering bolt-ons.
Founders learn by shipping. Product designers learn by collaborating. The next chapter I want is in a team where I can sharpen craft alongside other senior people on harder problems than I can give myself.